Mission
We strive to be a leading institution that pioneers sustainable social development through cutting-edge communication tools and innovative approaches.
Vision
LeadCom advances social and economic development leveraging innovative and strategic social and behaviour change communication (SBCC) solutions.
Lead Communication Consulting (LeadCom) Ltd, based in Kigali, Rwanda, offers strategic communication services to achieve equitable, measurable, responsive, and sustainable results. Utilizing advanced online and offline tools, LeadCom collaborates with partners to implement human rights-based approaches and strategies for development and humanitarian challenges.
Our customized services are designed to meet the unique requirements of international development and humanitarian agencies, governments, Non-Government Organizations and private sector institutions.
At LeadCom, we adopt holistic approach to strategic communication, whereby communication efforts are not simply aim to raise awareness or shift attitudes, but rather to drive social and behavioral change. To this end, we devote significant time to researching the cognitive, social, and structural factors that influence change at the individual, community, institutional, and policy levels. The research results are used as evidence to co-design context-responsive and culturally-acceptable interventions. We always ensure a conducive environment in which communities play a significant role in identifying and addressing their challenges.
LeadCom's approach combines scientific evidence and community knowledge, to co-design sustainable solutions to program challenges.